Equestrian Social Media Influencer Launches Line of ‘Authentic Barn’ Perfume

In an era where influencers have turned everything from overpriced water to mood-altering crystals into bestsellers, it was only a matter of time before the equestrian world galloped into the fragrance industry. Enter Clarissa Kensington-Dubois, a social media equestrian influencer with perfect photos thanks to dozens of filters, good lighting and professional photographers.

Her latest venture? “Eau de Barn: The Fragrance of True Equestrian Passion.” A scent designed to bring the rich, earthy aroma of a working stable to those who long for the authentic barn experience—without actually having to touch hay, manure, or anything remotely resembling manual labor.

“I wanted to capture the essence of the equestrian lifestyle,” Kensington-Dubois announced in a dramatic Instagram reel, posing next to a pristinely clean horse that most certainly belongs to her trainer. “The smell of hard work, dedication, and the rustic romance of a real barn.”

The perfume is horse manure shaped. (Canva)

The perfume’s description boasts “notes of freshly mucked stalls, a whisper of damp leather, and a seductive hint of warm horse sweat,” all wrapped in a misty veil of nostalgia (and ammonia, probably). Equestrians have responded with a mix of confusion, admiration, and the question, “Why would I pay $150 for a bottle of something I smell like for free?”

Authenticity Matters

Unlike traditional perfumes, which undergo rigorous testing to achieve a perfect blend, Eau de Barn was crafted using a revolutionary approach: Kensington-Dubois simply walked around her barn (for the first time ever), inhaled deeply, and wrote down what she smelled. “There’s just something so… primal about it,” she said in an exclusive interview. “Like, when I was standing near the manure pile at golden hour, I knew I had to bottle that feeling.”

To ensure true authenticity, the brand promises that no two bottles smell exactly the same. Some batches lean into the rich musk of a gelding’s sweaty saddle pad, while others feature the more delicate aroma of hay that’s been slightly peed on. A special Limited Edition “Mare Attitude” version even includes undertones of rage and betrayal, perfect for those looking to make a bold statement on a night out.

Mixed Reactions

While some equestrians are eagerly awaiting their orders (“Finally, a way to smell like the barn without actually being there!”), others are less convinced. “I already get weird looks at the grocery store when I forget to change after riding,” one rider commented on social media. “Now people are going to PAY to smell like this?”

Despite the mixed reviews, Kensington-Dubois remains unshaken, already hinting at her next product launch: “Hoof Oil Lip Gloss – For That Just-Licked-A-Salt-Block Shine.”

One thing’s for sure: while Eau de Barn may not be the revolution the equestrian world was waiting for, it certainly proves that in the age of influencers, no idea is too ridiculous to sell.