New ‘Emotional Support Formula’ Launched for Riders Who Can’t Stop Buying Pointless Supplements

(London, UK) — In a ground-breaking move for both horse welfare and rider financial ruin, leading equine supplement companies have announced the launch of their latest must-have product: ‘Emotional Support Formula’—the only supplement scientifically proven to reduce a rider’s anxiety about not buying enough supplements.

According to manufacturers, this revolutionary powder does absolutely nothing for horses but provides critical psychological relief to owners suffering from Chronic Supplement Dependency (CSD), a condition that affects 9 out of 10 equestrians and 10 out of 10 tack shop loyalty programs.

"We've long known that riders experience severe distress if they’re not adding at least three scoops of something vaguely science-y into their horse’s feed every day," said Dr. Marcus Firth, a leading equine nutritionist who definitely does not receive funding from supplement companies. "Emotional Support Formula fills that gap by allowing riders to continue their supplement addiction—without any of the unnecessary side effects to the horse from actual ingredients."

A Market Built on Fear, Hope, and a Complete Lack of Understanding

The equestrian supplement industry is currently valued at roughly one gazillion dollars and thrives on a simple, time-tested marketing strategy: convincing riders that their horse is constantly on the verge of imminent death unless they buy more powders.

"The key is to terrify them into believing that their horse is always slightly deficient in something," explained a supplement company insider, who spoke on condition of anonymity for fear of losing their VIP champagne access at equestrian trade fairs.

Common marketing tactics include:

• Vague Scientific Jargon – “Our product contains bioavailable, time-released, nano-particle, ultra-hyper-chelated electrolytes.” (No one knows what this means, but it sounds important.)

• Preying on Rider Insecurity – “If you truly loved your horse, wouldn’t you want to optimize his full athletic potential with our patented ‘Gold Medal’ blend?”

• The ‘But Everyone Else is Using It’ Strategy – “Top riders trust our formula! (No, we won’t tell you which ones, but trust us, they totally do.)”

• This fear-based approach has led to massive overuse of unnecessary supplements, with some owners feeding their horses enough powders and potions to create a small-scale chemistry lab in their feed room.

Riders Have No Idea What They’re Doing—And That’s Exactly How Companies Like It

The reality is that most equestrians have no clue why they’re feeding certain supplements.

Take Kate Robinson (UK), a leisure rider who recently discovered that she has been giving her horse a joint supplement designed for camels.

“I saw ‘extra joint support’ on the label and thought, well, his joints could always be more supported!” she admitted. “Then I noticed a tiny picture of a camel on the tub… but honestly, by that point, I’d already spent £89.99, so I figured it couldn’t hurt. ”Honestly, I don’t even care what’s in it," admitted one customer while handing over their credit card. "As long as I can keep scooping something into my horse’s feed, I feel at peace."

Meanwhile, Karl Weiss (GER), a dressage rider with absolutely no veterinary qualifications, is confident that he understands equine nutrition better than actual scientists.

"I don’t listen to vets," he said dismissively. "My horse gets the works—a daily mix of calming powder, gastric support, hoof growth stimulator, muscle-building formula, probiotic booster, and a very exclusive imported seaweed blend. He’s glowing."  

Karl's horse, Hans, has reportedly been trying to refuse his feed for three months.

New ‘Emotional Support Formula’—Perfect for Riders Who Simply Must Scoop Something into a Feed Bucket

To combat supplement-related anxiety, Emotional Support Formula provides an innovative new solution: a totally neutral powder that does nothing, but allows riders to maintain their expensive supplement habits.

Key features include:

✅ Completely safe, because it contains literally nothing

✅ No risk of a positive doping test, because it contains literally nothing

✅ Still sold in an unnecessarily large tub for aesthetic reasons

The product is already proving a massive success, with pre-orders selling out within hours.

Will Riders Ever Stop Wasting Money? Experts Say ‘No’

While some equestrians have started questioning their compulsive supplement habits, the majority remain deeply committed to throwing money into feed tubs with wild abandon.

Current estimates suggest that 80% of supplements purchased are unnecessary. The average horse receives at least three supplements that do the same thing as the actual feed they’re already eating. Veterinary professionals are genuinely exhausted from explaining that, actually, your horse does not need an "energy booster" and a "calming supplement" at the same time.

Despite these facts, the supplement industry shows no signs of slowing down.

After all, as one company executive bluntly put it:

"If riders ever truly understood equine nutrition, we’d all be out of business."